Let’s face it: today’s real estate market favors buyers, and some agents may make unrealistic promises. But no matter what kind of a market we’re in, this is what we do promise at each stage of the home selling process.

1. Throughout our association, we promise to:

• RETURN your calls
• ANSWER your questions
• RESPECT your timeframes
• LISTEN to your needs, hopes and concerns

2. Before we sign the listing contract, we will:

• INFORM you of local market conditions and what kind of bargaining power you might have for your particular property
• INVESTIGATE comparable sales in your neighborhood and discuss our findings with you
• INSPECT your property and neighborhood for features (positive or negative) that might affect your asking price
• RECOMMEND specific action steps you can take to maximize value and minimize market time
• EXPLAIN the terms of the listing contract so you’ll know what to expect

3. During the marketing period count on Ross & Associates to:

• ORGANIZE the collection of all necessary contracts and disclosures
• ARRANGE for installation of a lock-box and sign (with your permission)
• PHOTOGRAPH your home’s best features
• SUBMIT the listing and photographs (up to 20) to the local Multiple Listing Service
• DESIGN attractive, full-color flyers (to be left both inside and outside your home) so prospective buyers will have pertinent information available
• ADVERTISE your property on REALTOR.COM, where home buyers and sellers spend nearly 80% of their on-line real estate search time (Media Matrix January 2004 for 10 top Real Estate Sites)
• ADVERTISE your home as a Current Listing on our website
• ADVERTISE your listing in a variety of print publications including your local newspaper and other Publications outside your immediate area.
• PROMOTE your home with our relocation department that represents buyers from all over the country
• PROMOTE your home to my affiliated lenders and other service providers
• PROTECT any information that might hurt you in negotiations – such as reasons for selling or urgent timeframes
• SCHEDULE and supervise open houses if our marketing plan includes them
• MONITOR the number of showings
• FOLLOW UP when cooperating agents show your home to their clients
• REVIEW visitors’ feedback with you
• EVALUATE the effectiveness of our marketing plan and advise changes as needed
• UPDATE you on local real estate activity that may affect your sale such as price reductions, pending and closed escrows and expired listings
• COMMUNICATE with you at the time and frequency of your choosing

4. When offers are received, we will:

• ANALYZE the terms of the offer
• RESEARCH the buyer’s ability to follow through including loan pre-qualification and listing status of current property (if the offer is contingent upon its sale)
• EXPLAIN the benefits and risks of the offer to you
• DISCUSS with you the advisability of a counter-offer
• WRITE the counter-offer with terms of your choosing
• COMMUNICATE your position to the buyer’s agent and follow up to ensure a timely response

5. As we move toward closing, we will:

• DELIVER all disclosures and reports to the buyer’s agent
• REVIEW the inspection report and assist you in identifying areas of concern
• RECEIVE, discuss and negotiate any request for repairs (with your input, of course)
• COOPERATE with and organize all service personnel (home inspection, appraiser, termite company, etc.) to keep the process on schedule
• INFORM you of impending deadlines that require your attention
• MONITOR the buyer’s deadlines and demand their performance as needed
• ATTEND the buyer’s final walk-through
• DELIVER YOUR CHECK WHEN ESCROW CLOSES!